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Looking for a Digital Marketing Job in January? Do this now

Looking for a Digital Marketing Job in January? This Is What You Should Do (Guide)

January is one of the most competitive months for digital marketing jobs. Thousands of graduates, freelancers, and experienced marketers flood the market after December layoffs, contract endings, and career resets. If you are searching for digital marketing jobs in January, relying on applications alone is no longer enough.

This article explains:

• What to do immediately if you’re looking for a digital marketing job in January
• How to stand out when competition is high
• How to convert your digital marketing skills into income fast
• Why many marketers are becoming digital products traders instead of waiting for jobs

This applies in Kenya and is globally relevant.

Why January Is Tough for Digital Marketing Job Seekers

In January:

• Many companies freeze hiring
• Budgets are reviewed, not released
• Entry-level roles are oversubscribed
• Employers demand proof, not certificates

That’s why employers now ask:

• “What campaigns have you run?”
• “What results have you generated?”
• “Can you drive traffic or sales?”

If you don’t have live proof, your CV struggles even if you’re skilled.

Step 1: Stop Waiting - Start Demonstrating Your Skills

The fastest way to get hired in digital marketing today is to act like a marketer before you’re hired.

Instead of saying:

“I can run ads, do SEO, or manage social media”

Show:

• Traffic you generated
• Leads you captured
• Sales you influenced
• Content that converts

This is where digital products trading becomes powerful.

Step 2: Understand Why Digital Products Trading Fits Digital Marketers

Digital marketers already have the exact skills needed to succeed as digital products traders.

Digital Marketing Skills → Digital Products Trading

Digital Marketing Skill

How It Translates

Content creation

Promote digital products

SEO

Rank product pages

Social media marketing

Drive traffic

Copywriting

Write product descriptions

Ads

Scale sales

Analytics

Optimize conversions

Email/WhatsApp marketing

Retarget buyers

You are not switching careers, you are monetizing your existing skills.

Step 3: What Is Digital Products Trading?

Digital products trading involves:

• Selling ebooks, guides, courses, templates, or tools
• Either creating your own product
• Or reselling other creators’ products legally (MRR)

There is:

• No inventory
• No shipping
• No office
• No employer approval

You earn by driving traffic and conversions, exactly what marketers do.

Step 4: Why January Is the Best Time to Start Digital Products Trading

January buyers are actively searching for:

• Jobs
• Side hustles
• Income ideas
• Skills
• Study materials
• Business guides

These are high-intent buyers.

Digital marketers who leverage this season:

• Build proof quickly
• Generate income
• Strengthen their portfolios
• Attract employers and clients

Step 5: How a Digital Marketer Can Start as a Digital Products Trader (Step-by-Step)

Step 5.1: Choose a Product That Solves a January Problem

SEE DIGITAL PRODUCT YOU CAN START SELLING HERE

Examples:

• “How to Get a Job Fast” guides
• CV & LinkedIn optimization kits
• Freelancing starter kits
• Digital marketing beginner guides
• Exam revision materials
• Online income blueprints

Step 5.2: Sell on a Marketplace (Fastest)

Platforms like Vezill allow you to:

• Upload or resell digital products
• Handle payments automatically
• Deliver products instantly
• Focus purely on marketing

This removes technical barriers.

Step 6: Use Your Digital Marketing Skills to Drive Sales

SEO

• Optimize product titles and descriptions
• Target January job-search keywords
• Rank for “how to make money online” searches

Social Media

• TikTok, Instagram Reels, Facebook
• Short videos explaining problems and solutions
• Soft CTAs linking to your product

WhatsApp & Email

• Broadcast value-driven messages
• Retarget people who show interest
• Close sales directly

You are building real-world marketing results.

Step 7: Turn Digital Products Trading into a Job Advantage

This is the hidden benefit most people miss.

When you apply for jobs, you can now say:

• “I generated X clicks organically”
• “I converted traffic into sales”
• “I tested messaging and pricing”
• “I managed a full digital funnel”

This makes your CV experience-based, not theoretical.

Employers trust marketers who sell, not just plan.

Step 8: Use Trading Results to Attract Clients or Employment

Digital products trading helps you:

• Build a live portfolio
• Attract freelance clients
• Negotiate better pay
• Avoid desperation job searching

Many marketers end up:

• Freelancing
• Consulting
• Building agencies
• Running personal brands
• Or choosing self-employment permanently

Common Mistakes Job Seekers Make in January

❌ Sending mass CVs without proof
❌ Waiting for employers to “take a chance”
❌ Not using their own skills to earn
❌ Ignoring online income opportunities
❌ Treating digital marketing as theory

Digital marketing is judged by results.

Final Advice: January Is a Test of Adaptability

If you are looking for a digital marketing job in January, the smartest move is to:

1. Apply strategically
2. Build proof simultaneously
3. Monetize your skills while searching
4. Position yourself as a results-driven marketer

Digital products trading allows you to earn, learn, and prove your value at the same time.

What Should You Do Now?

If you’re a digital marketer and:

• You want income while job hunting
• You want proof instead of promises
• You want to stand out in January hiring

Then start by trading digital products using your marketing skills.